Lucy Baker - Corporate Identity

The founder of Lucy Baker wanted to showcase her personality in her bakery's branding, bad ass with a feminine touch. I decided on the knuckle duster as kneading is a integral part of the baking process and the filigree to bring a feminine feel to the brand. Combining these elements with the masculine dark blue and the pastel pink resulted in a brand that carries the vision of the founder in a authentic way.

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